Best way to promote an event to young adults?
I work for ministry that runs a annual young adult conference. We are expecting over 1,000 students to attend this spring. We are in the proses of overhauling our group registration and possibly our advertising methods. I am researching what methods of advertising work best. I need some hard data for my report. Can anyone find some studies on advertising to young adults? Things like direct mail vs text marketing or e-mail. I need to see what people are responding to. Thank you!
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