Best way to promote an event to young adults?

I work for ministry that runs a annual young adult conference. We are expecting over 1,000 students to attend this spring. We are in the proses of overhauling our group registration and possibly our advertising methods. I am researching what methods of advertising work best. I need some hard data for my report. Can anyone find some studies on advertising to young adults? Things like direct mail vs text marketing or e-mail. I need to see what people are responding to. Thank you!

Technorati Tags: Mobile Marketing

Advertising and Marketing News, Headlines and Latest Stories on Yahoo! News

Managed Marketing, a Leading Small Business Marketing Firm, Says That Most Small Businesses Are Missing Out on a Very Lucrative Opportunity That Sits Right Under Their Noses.Portsmouth, NH (PRWEB) June 30, 2011 With most small businesses narrowly focused on attracting new customers into their business, one marketing consulting company reveals how you can find an immediate windfall of cash just …

Sort By:Affiliate Management Agency OPM Experience Advertising Is the #1 Ranked Affiliate Marketing Company for June 2011

Experience Advertising, a leading affiliate program management agency or OPM, with 50 exclusive clients on affiliate networks like CJ.com, LinkShare.com and ShareASale.com, has been rated the top affiliate marketing company for June 2011, by topseos.com, an independent online marketing and agency review website.

Marketing Matters Wins Communicator Award for Social Media Campaign

Marketing Matters , a strategic integrated public relations, marketing and advertising agency, has been honored by the International Academy of Visual Arts IAVA and the Communicator Awards as the recipient of 17th Annual ldquo;Award of Excellencerdquo;…

Advertising an industry

[HIGHLIGHT] A presentation of the best TV commercials and campaigns, with about 40 advertisements from around the world, to share with participants from the communications and marketing industry.Included were the “Bing-Jay Z” campaign, a collaboration between Bing, a search engine targeting the youth audience, and the famous American rapper Jay-Z; and “The World’s Biggest Hug” to promote …

Advertising Commitment Strong for Certain Retail Industries

Although several experts stress the importance of not decreasing advertising budgets during economic downturns, this is still often one of the first expenses to be cut.  This not only hurts the business’s growth, but even greater pain is felt by marketing and PR firms.  With retail improving, you can expect advertising budgets for retailers to begin to increase again as well. …

DealingLocal Combines Group Marketing Power with Buy Local Movement to Revolutionize Local Deals

Free introductory offers are promoted to the customers of participating nearby businesses. Consumers earn rewards following and sharing deals from their favorite neighborhood businesses.San Francisco, CA (PRWEB) July 01, 2011 Until today, local businesses relied on store visability, word of mouth and other traditional advertising methods to build a customer base. Now, with the launch of …

HOW TO: Leverage Location for Better Ad Campaigns

David Staas is senior vice president of marketing at JiWire, overseeing the marketing and product management of JiWire’s location-based media channel that reaches the on-the-go mobile audience. He has more than 13 years of marketing and product management experience in the mobile and advertising industries.

Industry leaders set the benchmark for AOTY 2011 of the Year Awards 2011

KUCHING: Advertising + Marketing’s (A+M) Agency of the Year Awards (AOTY) is back for its third year, its voting process includes a prominent judging panel made up of client side marketers from every agency’s dream list.

Michigan Sugar Co. and others take on ‘corn sugar’ marketing campaign in court

Monitor Township-based Michigan Sugar Co. recently joined two other sugar producers in a false advertising lawsuit against the Corn Refiners Association over their “corn sugar” marketing campaign.

NRG Dog Food — No Gimmicks Required

In a competitive industry such as pet products, companies are constantly trying to find a way to win over consumers through the use of marketing, advertising and unique gimmicks. Sometimes people just want an excellent product. NRG pet products out of Canada, makers of NRG dog food and treats, have done just that. NRG’s dehydrated whole foods dog food, Canada’s premier dehydrated dog food, is …

US Online Advertising Sees Strong Growth in Q2, Paid Search Dips in June

Online advertising saw strong spend growth in the second quarter, according to a report released today by IgnitionOne, a leading provider of performance marketing technology and services, managing more than $1 billion in online advertising for some of the world’s largest brands and their agencies, including Chico’s, Ann Taylor, La Quinta and more.

Michigan Sugar Co. and others take on ‘corn sugar’ marketing campaign in courtBusiness briefsAndrea Kennedy new advertising director for BGExclusive: Myspace to Be Sold to Specific Media for $35 MillionAmazon Starts an Ad Network, Powered by Your DataUSPS in Midst of $100 Million Agency ReviewWe Call It Brown. They Call It ‘Weekend in the Country.’AOL Moves the Furniture Around Some More, With Brod to PatchAnnie Leibovitz Turns Personal Trainer for Nike Print Ads

Technorati Tags: Mobile Marketing

Does anybody know a blog or website about mobile marketing?

Here's are a couple of good ones:

http://blog.mobivity.com/

and

http://www.mobile-weblog.com/

Technorati Tags: Mobile Marketing

Mobile Welding Business in Delaware, any marketing ideas?

I've been running a small mobile welding service in the Delaware, Philadelphia area for a couple years now, …… it's never been quite this slow but I'm expecting it to pick up as the economy does. I have excellent service and very competitive rates…. any suggestions for marketing?

Technorati Tags: Mobile Marketing

With the Chromebook’s main marketing point being that all of its functionality is based on an Internet connection, be it 3G or WiFi, one of the most worrying problem with Chrome OS is its lack of support for offline applications, for as much as we would like to have WiFi or 3G coverage in every nook and cranny on this planet, in some places the signal would not be worth the hassle.

Unfortunately this limited many of Google’s applications, the most affected being Google Docs. However, following many users that saw signs of code being tested, as well as a member of Google Docs’ team stating that

you’re going to see offline start to roll out later this summer”, it is clear that this web application will soon be granted offline functionality. The developer also stated that “We’ve been re-implementing offline using HTML5 standards like AppCache, File API, and IndexDB. We’re some of the first web apps that are really putting those standards to the test, so it’s taken a while to iron out the kinks.

With the idea that Google Docs will also implement offline support for their files, it is clear to see that the Chromebook will soon increase its popularity. However, this new functionality will not be restricted to Chrome OS users, as Google plans to extend the offline services to its Docs app in all forms, practically handing out a completely free and high-end office suite to anyone with a Google account.

The most interesting thing would be Microsoft’s response to all this. While there have been free alternatives to the giant’s long reigning Office Suite (such as Open Office), none have managed to break the iron curtain held by them. However, considering the vast amount of people with Google accounts, as well as the company’s strong marketing and development team, not to mention the implications of the web app’s possible ability to sync offline and online edits, it’s easy to say that Microsoft will finally have a worthy contestant.

All in all, Google’s decision to implement offline support for its Docs application comes as a wake-up call, because while the Chromebook is a work of vision, the current market and mentality cannot yet completely delve into the online, and still cling to offline apps. Perhaps in the future, once more technological breakthroughs are released to blur the line between offline and online, we will be ready to accept online-only systems.

At this time, although the development is going fast, there is no official word on when the offline implementation will be added to Google Docs.

Article source: http://chromeossite.com/2011/06/27/google-docs-could-be-used-in-off-line-mode/comment-page-1/

Technorati Tags: Google, Google Docs, Google’s applications, Places

Google Places Optimisation

In the above example, the search is “Lawyer Sandton”. You’ll notice that before any organic results appear, the user receives a map and the Top 7 location relevant results- termed the ’7-PACK’.

This example clearly illustrates that a Google Places listing will get you higher on the results search page that any amount of SEO on your website, based simply on the way Google now displays results.

So why have Google done this? When one considers that “…one-third of all Google searches via the mobile web pertain to some aspect of the searcher’s local environment” (2010 Diana Pouliot – Director of mobile advertising at Google) it’s easy to understand why. They’re just making the results more useful and relevant.

Back to the attached example – notice anything about the 7-PACK results? Where are the big law firm brands? The 1000 staff, global companies that have design specialists weaving SEO magic into their websites? Well, they’re on the next page in the organic search results!

The reason for this is that smaller operations (usually with a single offices) have existing listing on Google Places as they’re owner run business and the owner has decided to list on maps/places. This listing is simple to do for a one location business, (must stress – a single listing is simple but optimising that listing is much more complex). But for a big corporate it’s a big job and also not really in anyone’s job description. Of course as bigger corporates turn to their digital agencies, who in turn bring in specialist location based marketing companies like Business Positioning Systems, these smaller operations will drop out of the 7-Pack because their listings wont be optimised as listings outsourced to specialists will have been.

Business Positioning Systems have been providing Google Maps optimisation services for almost two years now, but with the emergence of Google Places (and its impact on organic search results), these listings are now critical, and marketers are starting to realise this.

Neil Clarence (Founding partner bps) continues ” We initially offered Google Maps as an add on to our Digital Mapping and GPS based offering but the demand for a complete Google Places solution is clearly on the rise. If you have a website you need a Google places listing or you will lose out as you’ll drop out of top page search results.”

As market leaders in location based marketing, the Business Positioning Systems Google Places service comprises numerous components:

• Listing verification
• Optimisation
• Performance tracking
• Reporting
• Couponing
• Reputation Management
• Buzz Campaigns and review

Example of a BPS Google report:

Another example of the importance of an optimised Google Places is demonstrated below with Spur, one of BPS’ first Places Optimisation clients.

Spur is displayed first on this Google places search for STEAK, EVEN though the location of the Spur is further away from the searchers location than the second results!

Why? Because the listing has been optimised.
How? To find out contact

moc.enilnosmetsyspb@lieN.

Article source: http://www.bizcommunity.com/Article/196/16/61011.html

Technorati Tags: Google, Google Places Optimisation, Places

LulzSec Shuts Down, Ends Hacking Campaign

LulzSec, the hacker group that has hacked the CIA, U.S. Senate, Nintendo, Sony and others, has announced suddenly that it is disbanding. It appears, however, that many at the organization are flocking to larger hacker group Anonymous.

Facebook Now Second Most Popular Site in UK

Facebook is now the second most popular site in the UK after Google, having received roughly 400,000 more visits than Microsoft’s MSN/WindowsLive/Bing sites combined in May, says Nielsen.

HTC EVO 3D Coming to Europe

HTC has announced that the HTC EVO 3D, a powerful smartphone running Android 2.3 (Gingerbread), is coming to Europe this July.

Further News

• Athletes competing at the 2012 Olympic Games in London are free to tweet during the competition, the Olympic Committee said.
• Employment site Monster.com is starting a network on Facebook.
• Best Buy has stopped shipping MacBook Airs ahead of an expected refresh.

Image courtesy of iStockphoto, DNY59

Article source: http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/IyWDTHL1vVU/

Technorati Tags: media, news, social

It’s a fair bet that your boss, dates and anyone you give your business card to will type your name into a search engine. If something negative appears in the results, your online reputation can quickly damage your offline reputation — and affect your life.

Of the almost 80% of U.S. hiring managers who had searched for candidates online, 70% of them said they had rejected a candidate based on what they found in his or her search results, according to a 2009 study commissioned by Microsoft.

While you might not be able to remove damaging content from the Internet, there’s a good chance that you can minimize its impact using simple SEO techniques. And even if your search results are squeaky clean, the same techniques can help you control how you’re perceived online.

Here’s how to get started.

Step 1: See Where You Stand

Before you can manage your online reputation, you have to assess it. Type your names in search engines. Set up search alerts for your name (Google recently made this easier to do from the Google dashboard through a new “Me on the Web” tool).

If you find something unflattering, ask yourself:

• Did I post it? If, for instance, photos from your Flickr account that you’d rather keep private are showing up in search results for your name, you can simply delete the photos or adjust your privacy settings.

  After you’ve removed the offensive content, you can use Google’s URL removal tool to stop it from appearing as a cached copy or snippet in search results. If you do nothing, the content will still eventually drop from Google’s index — it will just take a bit longer to disappear.

• Is it personal information that could be used in a crime? If someone posts your social security number, bank account number, credit card number or an image of your handwritten signature, Google will make efforts to remove it from search results. It will also contact the site’s hosting company to request that the page be taken down.
• Is it posted on a high-traffic news site? Competing for search results with a popular news site is difficult. But Patrick Ambron, the cofounder of a personal online reputation management service called Brand-Yourself, says that all hope is not lost. “Google usually only likes to rank one result per domain name per page,” he says. “So if you could get another result on the same domain name like Huffington Post that was better optimized for your name, you could theoretically knock the bad article off.” One way to do this is to create a profile on that news site using your full name. Use as many links as possible, and link to the profile from all of your other web properties.

If you can’t answer “yes” to either of these questions, your best bet for reducing the visibility of negative content is to compete for top search results using positive content.

Step 2: Post Positive Content

“If you can’t get the content removed from the original site, you probably won’t be able to completely remove it from Google’s search results, either,” reads Google’s guide to keeping personal information out of Google. “Instead, you can try to reduce its visibility in the search results by proactively publishing useful, positive information about yourself or your business.”

In other words, if you want to make negative webpages appear lower in search, you’ll need to create content of relevance to push the negative links down. Google suggests responding to negative reviews of your business, for instance.

Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog.

Step 3. Create an Identity Hub

One secret to pushing your positive online presence further up in search results is to make a hub that links to all of your content. Ambron recommends these tips for pushing your hub to the top of search results for your name.

• Claim your domain name. Including the search term (in this case, your name) in the URL of your web page tells search engines what the page is about.
• Mention yourself. You’re trying to tell search spiders, “This page is about me!” A good way to do that is to use your name a lot. Use your name in tabs and headers.

• Link to your content. “[Google] considers each link to your site a vote for the site,” Ambron says. “Google has gotten pretty smart, so where those links come from is very important. The more reputable links are better votes. A vote from CNN is better than some site you made that you just linked to yourself.”

  Remember all of those social media profiles that you created in step two? They’re attached to reputable sources like Facebook and Twitter, which makes their “votes” count as much more reputable than a page you just created.

  Sign up for as many of them as possible (use one of these sites to see what is available), and then link them all to your hub.

• Post often. Search engines like fresh content. One easy way to create it is to post your social media feeds to your blog.

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Step 4. Consider Automating the Process

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There are several services that will help you with your quest for a pristine online reputation for a small fee. Brand-Yourself, for instance, keeps track of your reputation on a dashboard and helps you improve it by helping you raise existing positive content or helping you create new positive content. Vizibility allows users to pre-select the information they want displayed in “search results” from a special button or URL that can be added to online profiles, websites, resumes, email signatures and business cards.

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Series Supported by SES San Francisco Conference Expo


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The Future of Search Series is supported by SES San Francisco Conference Expo. Join more than 6,000 marketers August 15-19 at the Moscone Center for five days of education, inspiration and conversations with the most important voices online. Learn about the industry’s most pressing developments — everything from Google Panda to YouTube LIVE — and every essential topic, including email, display, mobile, search, social media, video and more. Register with “MASH20″ to save 20%. Join the discussion: #SESSF.

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More Search Resources from Mashable:

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– HOW TO: Optimize Text Ads for Search
– Why Your Business Must Embrace the Foreign Language Internet
– 5 Tips for Marketing Online to an International Audience
– 5 Tips for Developing a Global-Friendly Website
– 5 Ways to Improve Your International SEO Strategy

Photos courtesy of Flickr, lunaweb, stevendepolo, venosdale

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Article source: http://feeds.mashable.com/~r/Mashable/SocialMedia/~3/EQmADTYW7Ik/

Technorati Tags: media, news, social

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